Featured blogs.

The four pillars of customer acquisition: how we think about growth at Artifex Digital

Sep 24, 2025

‍A comprehensive look at our approach to digital advertising, brand strategy, and financial stewardship for modern e-commerce brands

Creative split testing in Meta is not worth your time

Apr 3, 2025

You're wasting valuable time and resources on a/b tests in your ad account. It's not working and it's costing you money.

Growth is not coming from your ad account. Get a marketing calendar

Mar 19, 2025

We’ve become addicted to the ad auction drip that we’ve forgotten that it takes real marketing to win this game.

People still don't understand the breakdown effect

Aug 15, 2024

Go ahead, ask your media buyer/agency what the breakdown effect is. If they don't know, your ad program is in trouble

Almost every Meta ad you launch will produce below average results

Aug 15, 2024

The majority of ads you launch on Meta will produce below-average results. Trying to creatively "iterate" your way to linear ad scaling will lead you astray.

Our audit of a publicly traded eComm brand

Feb 4, 2024

Our team just audited a publicly traded eComm brand’s paid program.Here’s are SOME things they were doing wrong.

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